“Very easy to read and understand – a quick and valuable reference resource!”
“You can use these concepts in life, not just in branding.”
“Best practices and common sense… delivered!”
WHO WILL BENEFIT FROM THIS BOOK?
A LIFETIME OF LESSONS LEARNED
During Bob Rehak’s 45-year career in advertising and marketing communications, he won more awards than most. His experience spanned consumer, business-to-business (B2B) and business-to-government (B2G) accounts. This book is a collection of hard-won lessons learned. It represents priceless principles that Rehak used every single day to create and polish ideas that often helped achieve spectacular business results for clients.
“Love the book! My corporate clients will be tickled to receive this (at Christmas).”
“Nice job! I will put it into the cue for students to buy. It is a nice little pocket guide.”
“I loved the book!!! 96 Proven Principles should be on every CEO’s, CMO’s and Sales & Marketing employee’s desk for quick reference.”
“I read your book the other evening cover to cover and learned so much.”
“I can’t put down your book. It is right on point!”
“Very impressive! Information dense, yet very accessible for people outside the field such as myself.”
“Just wanted to let you know I got the book and it’s fantastic! I’ve already been using a lot of the concepts at work.”